If you have products that are available in multiple colors, sizes, materials, etc., they are considered to be products with "variations."
You can return to the listing at a later time and add variation options and/or variation types. For example, let's say you create a listing for a shirt with a size variation (e.g., the shirt comes in S, M or L). Then, after several weeks, you are able to offer that shirt in red or green in addition to the original blue color. You may return to the listing and add a second variation (color). You'll do this by clicking the "Add variation type" button as indicated in the screenshot detail below:
Create a product with variations by following these steps:
1. Confirm that your product has a variation.
Start creating a product in your Merchant Toolkit. Complete steps 1 and 2 as you would for any other product. On step 3, you will see a red statement at the top of the page that reads, "There are multiple options for this product (size, color, etc.)." Check the box to confirm that you are creating a product with variations.
2. Select a Variation Type
Next, you will be asked to select a Variation Type. Choose the variation type that best suits your product:
- Size (drop-down list) – This option will generate a drop-down menu that can be used for common apparel sizes (e.g., S, M, L, XL) or shoe/jewelry sizes (e.g., 5, 5 ½, 6, 6 ½, 7, 7 ½).
- Color (swatches) – This option will let you select general color swatches that will be displayed on the product page. Note: Use the Custom option if your products are unique colors or may be difficult to find on a generic color wheel. Examples include metallic colors, and the color option “clear."
- Custom (drop-down list) – This option will generate a custom drop-down menu. This is commonly used to create a drop-down with unique option names, which you will create. Examples could include "Flavor," "Dimensions," or "Material."
* Important: If you select a Custom (drop-down list), you will need to enter a Variation name.
3. Create Variation Values
Next, you’ll be asked to create variation values (or options). These are the choices a shopper will choose from on your product page. Click the small blue "+" icon, and type the name of a value. Examples could include:
- Size – commonly used values include Small, Medium, Large, etc.
- Color - commonly used values include Black, Blue, White, Yellow, etc.
- Custom – values will be customized. In the example above, the Variation Name is “Material” and the values are “14K Gold," ".925 Silver," and "Tungsten."
Once you’ve finished adding Values, select "Save Variations."
4. Add Prices, SKUs & More
Now that you’ve created your variations, you're ready to move down the page. The next section deals with pricing:
If all of your product options have the same price, enter a single MSRP and a single site price in the corresponding fields (as seen above). However, if certain options are more or less expensive, check one or both checkboxes above the price fields. This allows you to specify prices for each option via a grid.
Continue to move down the page. In the "List of Variations" section, check the boxes that correspond to UPC (Universal Product Code) or MPN (Manufacturer Part Number) codes. After you check the boxes, fields appear in the grid to accommodate this information.
Next, match the variation option with its corresponding image by clicking the blue icons (as indicated below). Each option defaults to the first image that you uploaded:
When you click that icon, a pop-up appears with all of your image options (see below). Choose the image that matches the option:
This is an important step because it allows the system to show shoppers the correct image when they make their selection on the product page.
Be sure to enter correct inventory counts for each option before clicking "Save" and advancing to the next editing screen.
Please also note:
* If you do not have SKUs, feel free write any letters or numbers in that field to help you further identify the product during fulfillment and accounting. The SKU fields will auto-populate with a default site-generated sequence.
* To populate all of the fields in the column with a particular value, click on the double-sided arrow icon to the right of that field.
* To make an existing option unavailable, click the "eye" icon on the far right of the value row. You'll notice the eye changes from open to closed. This is useful if you are temporarily sold out of an option. When it's back in stock, click on the eye icon again to change it from closed to open. All options with an "open eye" icon are live and available, and all those with "closed eye" icons are hidden from shoppers.
* If you add an additional variation after publishing the listing, you will have to reconnect images to their corresponding options.
* Your product may have a maximum of 3 variations, up to 40 options for each variation, and up to 250 total combinations of options. For example, if you have a product with 2 variations, such as size and color, and you have 10 size options, then your color variation can only have up to 25 options (10 sizes x 25 colors = 250 total combinations).
If you attempt to create a product with more than the above limits, your listing may not function properly.