A well-written product name lets shoppers quickly understand what your product is. Poorly constructed names make shoppers search through a string of words that can appear random.
When creating product names:
- Start with a two-word title of the brand and product (i.e., “Nike Shoes”).
- Limit the length to 80 characters, including spaces.
- Avoid special characters.
- Avoid catalog numbers and product codes.
- State what the product is in simple, searchable terms (i.e., “Nike Running Shoes”).
- Then add in general descriptors such as color, pattern and size (i.e., “Nike Gray & Blue Running Shoes”).
- Spell-check for typos or misspellings.
Here’s a great example of a product name:
Important: Since search isn't the primary way shoppers browse our site, don't worry about stuffing your product names with all sorts of keywords so they show up in search results. Simply title your products following the suggestions above and focus your time and energy on creating a detailed, engaging descriptions.
Now, on to the descriptions. When writing these:
- Tell shoppers about this product. Be detailed and accurate, and be sure to anticipate questions shoppers might have.
- Only include details about the product. (No need to include policies, your store name or contact info as they’ll already appear elsewhere.)
- Do not include the materials or ingredients of the product. You can add those in your "Product Details" section.
- Spell-check and carefully proofread for typos and misspellings. They look unprofessional.
- Include keywords, but write for your shoppers, not a search engine. Descriptions should be engaging, friendly and provide all the necessary information visitors need to know. (This in itself will provide unique, search engine-friendly content.)
- Exclude references to other marketplaces or links to external sites.